Mentha Farm Business Plan

Mentha Farm Business Plan (Mentha Garden) Executive Summary Mentha Garden is a 10 acre farm dedicated to the production of Menthol oil (Pipermint oil). Mentha Garden is located at Fatehpur in Barabanki , Uttar pradesh. Mentha Garden is working hard to become a leading producer of Menthol oil in Barabanki for the Stage 2 level industry. Barabanki ranks number one in menthol oil production, which constitute 65-70% of Indian production. Menthol oil is used in Pharmaceuticals, Chewing  Tobacco, Pan  Masala, Perfumery  Compounds, Toothpaste, Mouth  Washes, Oral  Preparations, Confectionery, Cigarettes  .Keys to Success Mentha Garden has identified two keys that will be instrumental in their success. The first is the implementation of strict financial controls. By having the proper controls, production efficiency will be maximized. The second key is the recognition and implementation of the philosophy that 100% customer satisfaction is required to ensure a profitable business. Profits are a by product of satisfying customers, not the other way around. Products Mentha Garden is a 20 acre farm that concentrates on the growing of different variety of Mentha.Mentha Garden will feature:- Mentha  Arvensis-Initially  the  crop  grown  was  called  Japani  mint/  Mentha  Arvensis  but  subsequently  the  problems  of  rains  &  dryness,  this  crop  was  developed  and  known  as  MenthaShivalik. Mentha  Piperita- The  USA  being  the  main  producer  of  Mentha  Piperita  similarly  it  is  also  called   American  piperita. Though  India  is  developing  the   quality  of  Mentha  Piperita   Comparing  to  US  crop  but  we  have  not  yet  been  able  grow  successfully  till  now. Process  of  Deriving  Menthol  Crystals  Ã¢â‚¬â€œ Stage  1:  Farmers  level Mentha  arvensis  leaves  are  boiled  and  oilà ‚  is  extracted.Iron  vessel  is  used  for  the  same. Stage  2:  Industry  level Mentha  oil  extracted  in  stage  1  is  frozento  minus  60  degrees  Celsius. This   takes about  6  to  7  days. Aluminium  vessel  is  used   here. The   output   consists   of   30%  De? Mentholised   Oil   (DMO)   and   70%  Flakes. Stage  3:  Industry  Level These   flakes   are   heated   at   40  degrees   Celsius. The  liquid  obtained  is  filtered  by cloth  and  loaded  into  a  machine. Crystals   are  sown  in  this  liquid  and  kept  for  15  to   20  days. The  output  is  70%  crystal  and  30%   residual  mentha  flakes. Iron  vessel  is  used   in in  this  process.Market Menthol Garden sells Raw Menthol oil to the Industry level -2 on market price . Management Team Menthol Garden will be lead by the Sujeet patel and D. K Patel(father). Father brings a wealth of business and management skills to the Garden. Sujeet patel will be responsible for the business operations of the farm and marketing of oil. Financial Plan- Mr. D. K Patel is doing menthol oil farming traditionally but I wanted to apply my Botanical knowledge as well as management skills , what I have learnt in my 12+3+2 level of education .