Finance executives recognize the benefits of method's green Essay

Finance executives recognize the benefits of method's green efficiencies - Essay Example The methods save the company money and reduce its liabilities in the long run by significantly reducing adverse environmental impacts of its business activities. Yes, other household supply companies now recognise the financial importance of adopting green products. Customers have become more concerned about the environment and want to associate with those companies that exhibit the best ethical practices. The customers want to be linked with companies that embrace green technology and have moral conscious about the environment. This is evident in the case study where Method, a green technology-oriented firm, has become popular among customers in the market. Consequently, competing firms have joined in the race by adopting green business technologies. In the case, it is estimated that eco-friendly household supplies is likely to grow from 3 percent in 2008 to 30 percent in 2013, which is a massive and positive trend towards the industry becoming green in the