General management assignment Essay

INTRODUCTION (kfc )Micro environs factors which the organisation controls . eg employees crossroad ,price ,place and promotion, it can be considered to be the local purlieu where traffic organization operates and owners are aware of the impacts that they are faced with. Macro surroundings factors are the ones which the organisation does not control and may affect the agate line . eg political , economic, social, legal and expert factors. the environs are always changing so the companies must always adapt. Market environtment the act removed marketing management ability to build and maintain a succefull relationship with customers ,the environment always stir and both customers and marketers wonder what the future will bringMAIN BODYTHE EXTERNAL FACTORS THAT INFLUENCE THE presidential termMICRO ENVIRONMENT EXTERNAL FACTORSCUSTOMERSAll businesses need customers ,they should be well balanced around customers .The companys marketing plan should aim to attract customers throu gh products that meets their involve and wants and good customers serviceEMPLOYEEEmploying provide with good expertnesss and experience is essential. Employees bring an influence on your business via ongoing teach and promotion opportunities ,this assist begins at recruitment stage .Training and ontogenesis play a critical role in achieving a competitive edgeMEDIAMedia can be printed ,televised or inline ,positive media can make the organisation or its product and negative media can break the organisation . an organisation needs to manage the media so that the media can sponsor promote positive things about them and reduce negative event on their reputation.SUPPLIERSupplier provides the business with the goods they need to carry out their business activities. A suppliers behaviour will impact the business it suppliers If a supplier provides poor service this could increase timescales and product quality,and increase in raw materialTHE FACTORS INFLUENCING THE war-ridden POSITI ON OF THEORGANISATIONMACRO ENVIRONMENT FACTORSPOLITICThis deals with the government policies and procedures which is worked out through legislation and contain of all legal factors such asGovernmemt view on culture and religion.Taxation policy on tax rates and incentives.Political factor cans can create advantages and opportunities for organisation. ECONOMICKFC organisation is affected with content and global economic factors standardised cost of labour, interest and inflation rates ,economic growth rates business cycle rates and unemployment rates. due to recession the in get along of the kfc has dropped down and most of the employees were jobless and the rest employees were employees few hours to a fault the company had to cut down their costsSOCIALIt is the cultural and demographic aspects of the external macro environment. the pontential of the employees who come from different back grounds and work together in the kfc , and customer trends and aspects which the kfc has to co nsider as per their needs and wants of the customer such as changes in lifestyles and change in customers needs and wants.TECHNOLOGYThis is driven internationally which reduce s the minimum of production levels and some of the technological factors are recent technological expandments. dialogue technology has now become the most important aspect in kfc as when the customers are for the most part delighted and satisfied with the service including the latest technology that is available in the Kfc.the latest technological regularity that are used to serve customers faster are such as digital screens ,wireless head squall for the staff cooking utensils.LEGALThe kfc has to maintain rule and regulations related to the hygiene factors such as employee training regarding the food and safety, personal hygiene ,Clean work environment and proper use of the utensils .this also deals with the legal environment in which the company operates.ASPECTS OF THE ENVIRONMENTAL SCANNINGStrength ,Wea knesses. Opportunities and threats .Managers will have to start analyzing the internal environment by looking into ineffciencies inside the organisation and will also look outside to the external environment and things taking place independent of the organisation. environmental scans allow motorbuss to use the knowledge gained during the scanning process to mold what strategic steps the organisation needs to shoot for to create a competitive advantage.CONCLUTIONTraining and development , managing directors help with day to day running of the organisation.the must be responsible in creating an energetic and priceless work environment and customer service .Ensuraing quality products and cleanliness is delivered to all customers at good speed and with a smile .QUESTION 22.1 READ THE CASE study one from chapter three of your prescribed school text 2.1.1 settle question 1to 3 from the case study1. Do you think on that point is a business probability for a cigar bar in Mamelodi ? There is no business opportunity in Mamelodi because there are three cigar bars in opened and the target market is so young.2. Is the window of opportunity still open for cigar bars ?Window of opportunities is not opened ,because already they have three cigar nix which their their target market is young.3. How must Sanyana go about exploiting this opportunity to get started ?Sanyana must go to an orbit that is has no cigar bars and busy market2.2 You have been appointed as a functional manager .You are in charge of marketing department .You need to revise the current marketing strategy. Answer the following questions in light of your new appointment and job taskHow can you apply planning, organising , guide and control to manage this department?Managing a department is skill that requires good planning and development and enables the manager to devise strategies, make decisions and implement action. Planning is the process of determining in advance what cost careless(predicate) of whether it is a long term priorities. Selecting, Motivating, training and appraising staff. Establishing Strustures and systems through which activities are arranged. Making decisions embodying decisions in book of instructions an serving as the leader of the department interrelating the various parts of the work. What skills you need to use and develop in order to manage this department? People skill people tend to work with those whom they like or find pleasant to be around ,or atleast have good personalities when dealing with clients.. Technological skill In the world that we are living in marketing professionals must have the technological skills to carry advantage of these mediums . selling through social networking allows the communication of media campaigns and marketing promotions in realtimeto consumers. Project management skill Marketing must display the skill set to conduct agile project management where marketing campaigns take advantage of the micro opportunitie s.. Marketing Research skill This can help determine how previous products in the market have been ushered to consumers and how a new productcan best be attack the market .Is decision fashioning essential for future planning ?explain why Decision needto made wisely downstairs modifying circumstances with different amount of knowledge about alternatives and consequences.In extention the decision making is often a group process. Consequently the manager must apply principles of democratic decision making since those involved in the decision making process will feel an interest in the result of the process. You need to survey employees in the department. how can control assist you with performance appraisalEmployees are going to be appraised on all areas that they are responsible for by means of scoring system on how they are doing with their present duties fair , good or very good .that appraisal can be a gigantic tool to monitor and control performance on their duties.